Live Chat is the preferred digital communication tool for 43% of customers.
Messaging channels reduce the cost of customer interaction by 60%. 53% of respondents in a Facebook IQ survey reported that they’re more likely to buy from a company that offers customer service via chat (such as WhatsApp). 40% of consumers expect brands to problem-solve in the channels of their choice (e.g., Instagram Messenger). 49% of organizations make social customer service the responsibility of the marketing team. Social media messaging grew 110% over the pandemic as the preferred method of customer service communication. People and businesses exchange 20 billion messages (!) a month on Facebook Messenger alone. 
Why should you incorporate social media customer service solutions into your business plan? It’s simple: People want brands to offer social media customer support.
Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.
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